TRESemmé Salon Takeover

On Friday the 3rd of May, 2024, PPR and TRESemmé took over leading Sydney salon - Salon HER - renamed Lamellar Lounge - to offer one-on-one styling/blowdry appointments, showcasing the new TRESemmé Lamellar Shine range and educating media and influencers on the product offering.

Salon HER is a luxury salon in the Eastern Suburbs owned by renowned hair stylist Michael Kelly. The salon was expertly styled branding, fresh florals and bespoke touches such as Lamellar branding on the staircase upon entry and gold risers.

This unique salon experience was created for top tier media and influencers to experience a luxurious wash and blowdry exclusively using the Lamellar Shine range.

Upon arrival, guests were greeted by the PPR and Salon HER hair team, where they were able to indulgence in their drink of choice (in branded coffee cups) and choose a hairstyle whilst being educated on the range and its USP.

Throughout the day, premium media including Justine Cullen, Editor of Instyle and Remy Rippon, Beauty Director of VOGUE were able to meet with the TRESemmé Marketing and Hair Education team, allowing them to learn more about the product and future developments.

All 28 guests were gifted the full Lamellar range upon departure.