Helly Hansen Melbourne Store Opening

On Thursday, June 27th, Helly Hansen hosted an exclusive event to celebrate the grand opening of its new Melbourne Bourke Street store and to offer a preview to key local media and influencers.

The event took place in Helly Hansen’s Melbourne Bourke Street store and included catering and service by Woofys, with drinks provided by Bobbys. The store showcased its new and core collections, including snow, sailing, hiking, and urban wear.

Guests had the opportunity to browse the range, meet the Helly Hansen team, and connect with Cameron Mahoney, Helly Hansen’s AU/NZ Chief Sales Officer.

A total of 87 guests attended, including top-tier media, influencers, and key opinion leaders, all well-aligned with Helly Hansen’s diverse brand and culture, including Morgan Waterhouse and Laura Dundovic. DJ Cleaves enhanced the event’s atmosphere, encouraging guests to stay longer and enjoy the vibe for the night