Crocs Pre Fashion Week Immersive Gifting and Personalisation suite

On Tuesday the 30th of April 2024, Portobello PR hosted a Pre-AFW Crocs Immersive Gifting and Personalisation Suite event, at Portobello’s Paddington Office. 

The event's primary goal was to put Crocs in the spotlight, positioning the brand as the must-have footwear for media, influencers and stylists attending Australian Fashion Week. To achieve this, the studio space was transformed into the ‘Crocs Shoedrobe’ featuring an array of Crocs silhouettes from Classics to Street Lifestyle, showcasing the brand’s breadth of style choices.

We also had a personalisation Jibbitz station, whereby attendees were encouraged to personalise their Crocs to suit their individual style and personality, with a large selection of Jibbitz available that were topped up throughout the day. In addition, Crocs branded bubble teas were served in two delicious flavours, adding a fun touch that all guests enjoyed.

The was a huge success with 73x top-tier KOLs, stylists and journalists in attendance, all of whom were gifted with multiple styles and were encouraged to style their selects at Fashion Week which took place the w/c 13th May.