TRESemmé New Zealand Salon Takeover

On Monday the 11th of August, 2024, PPR and TRESemmé took over leading luxury Aukland salon, INCO Studio, to offer one-on-one styling/blowdry appointments. Renamed the ‘Lamellar Lounge’, the event showcased the new TRESemmé Lamellar Shine range, educating media and influencers on the product range, and allowing them to experince the magic for themselves through a custom wash, blow-dry and styling.

INCO Studio, was expertly styled with TRESemmé branding, fresh florals and bespoke touches such as Lamellar branded cookies and decals throughout the space.

This unique salon experience was created for top-tier media and influencers to experience a luxurious wash and blowdry exclusively using the Lamellar Shine range.

Upon arrival, guests were greeted by the PPR and INCO team, where they were able to indulgence in their drink of choice (in branded coffee cups) and choose a hairstyle whilst being educated on the range and its USP.

Throughout the day, premium media, including Lucy Slight, from NZ Herald and Trudi Brewer from BeautyEQ, were able to meet with the TRESemmé Marketing team, allowing them to learn more about the product and future developments.

All 16 guests were gifted the full Lamellar range upon departure.