TRESemmé Through the times brand dinner

On the evening of Thursday 3rd October, 2024, PPR and TRESemmé hosted an intimate and elevated brand dinner , ‘TRESemmé Through The Times’ to celebrate the rich history of TRESemmé, the evolution of the brand and further cement and strengthen media, influencer relationships and ongoing press opportunities for the brand.

Held at premium Sydney dining establishment FRANCA, Potts Point, the venue was styled with a nod to old Hollywood glamour, fashion shows and adorned with a retro style hairdryer media wall moment, Hollywood mirrors, fresh florals and branded moments such as past TRESemmé campaigns and a hype reel of TRESemmé most iconic moments and brand heritage.

The unique experience allowed guests to fully immerse themselves in a world of TRESemmé and resulted in strong content

Upon arrival, guests were offered their choice of two bespoke TRESemmé branded cocktails - ‘Golden Glow Elixir’ and ‘Purple Haze Potion’ whilst mingling and capturing content amongst the curated Instagramable moments. Guests were then seated and treated to a delicious 3-course dinner featuring Tuna Tartare, Watermelon and Kaffir Lime, Bread Crusted Barramundi, Smoked Potato Puree and Valrhona Chocolate Souffle.

Following the main course, Kate Westgate, Marketing Manager of TRESemmé, delivered a short speech to the backdrop of the brand video highlighting the brand's rich history, past campaigns, achievements, and future endeavors.

Throughout the night, prestige media, digital editors and influencers including Alex Duffy - Harper’s Bazaar, Francesa Hartley - marie claire, Emily Algar - RUSSH, Bex Scanlan - news.com.au, Erin Docherty - MamaMia, Max May, Sophie Jordan, Tammy Christina and Amy Castano were able to meet with the TRESemmé team, allowing them to learn about the brand further.

All 42 guests were gifted the full Lamellar range upon departure. Post event all attendees were sent images of the evening to ensure that we received further social content and coverage.