Portobello 2024 Holiday, Christmas Showings

Across two days in October 2024, we hosted our Portobello Holiday Showings, welcoming over

140 key media and influencers to view our portfolio of beauty, fashion and lifestyle brands.

We took over two apartments at the beautiful residence III Rooms Potts Point, working with

an event producer to transform the venue with elevated styling, matching perfectly with each

apartment’s designer aesthetic.

With a Portobello coffee cart stationed at the entrance, guests enjoyed coffee by Vittoria, iced

coffee and cold brew by Will & Co, sparkling water by Santa Vittoria alongside small bites to

eat including mini croissants and gourmet sandwiches.

A curated list of key media, KOL's, influencers, TikTokers, hair and makeup artists, creatives,

talent managers and freelance editors were in attendance, and were guided through each

level of the apartment by a Portobello team member to ensure they were thoroughly

educated on all brands.

The days provided an opportunity to learn new ways of working with brands around affiliate

marketing, native content, and discuss the best ways of working with media editorially, while

workshopping future opportunities for editorial / content creation.

Photographer, Rachel Yabsley, was on site for both days to capture content of the space and

of our guests.