Morphe Mansion

On Wednesday, October 30th, we opened the Morphe Mansion at a private residence in Centennial Park, Sydney, to celebrate the launch of Morphe’s highly anticipated Holiday Drama collection.

Welcoming a curated guest list of top-tier Sydney-based media, influencers, make-up artists and beauty enthusiasts, the event was designed to provide an exclusive, immersive experience, allowing guests to engage with the new collection in a luxurious and interactive setting.

Upon arrival, attendees were invited to explore the mansion, with each space thoughtfully designed to showcase the essence of the Holiday Drama collection, campaign, and Morphe as a brand. Guests enjoyed drinks by Calabria Family Wines alongside an indulgent selection of decadent desserts from the dessert cart and had the opportunity to refresh their glam at the makeup station, featuring cult-favourite Morphe products.

Morphe MUA, Claire Norton, hosted hourly masterclasses in the courtyard, sharing expert tips and tricks for achieving the perfect holiday look with the new collection. Her live demonstrations gave attendees the chance to see the products in action and learn first-hand from brand representative. Before leaving, guests were invited to visit the gifting station, where they could select their favourite Morphe products to take home.

With a total of 85 guests in attendance, the event resulted in a total reach of 19,292,831 and 305 social media placements. The combination of immersive experiences, expert-led masterclasses, and content creation helped generate buzz and awareness around the new launch and continue brand momentum in the Australian market.