Tanologist Brand Trip to Byron Bay

In April 2024, Portobello PR hosted 7 key Australian Influencers on behalf of Tanologist to a two night staycation in Byron Bay. Guest’s were welcomed to join us in celebration of Tanologist’s recently launched Daily Glow and Tinted Mousse along with the celebration of Tanologist being available in Priceline.

Over the course of the 3 days, Portobello PR facilitated the influencer staycation with the goal of driving maximum social coverage and brand awareness for Tanologist. The 3 days consisted of a welcome dinner at Light Years, an early morning light house walk, a beautiful lunch at Rae’s on Wategoes, dinner and cocktail’s in the Villa, followed by a final pilates session in the house. (With lot’s of spare time to explore and create content!)

Portobello were able to secure 7 key guests which included Amelia Marni, Jess Bader, Alex Davidson, Brandon Scott, Janelle Han, Jacquie Alexander and Ava Francis. As a result, we generated over 18,021,000 million impressions, across 92 social media posts (to date).

Prior to the Staycation, Portobello PR managed and facilitated all stages of the event preparation process. PPR had branded collateral in the form of robes, toiletry bags, film camera’s, caps and tote bags, along with decal’s which were placed strategically around the house and in guest’s bedroom’s and bathroom’s. PPR engaged The Flower Bar Co in Byron to provide beautiful florals for our welcome Dinner at light years, our beautiful lunch at Rae’s and our final dinner by the pool in our villa which was styled along side product display’s, name cards and branded menu’s.

Life without Andy was present on Day 2 to shoot our Rae’s lunch and guests at the villa after.