GHD Chronos Max Launch

On February 12th & 13th, 2025, ghd hosted an exclusive staycation at Crown Towers Sydney to celebrate the highly anticipated launch of the ghd Chronos Max.

Held at Sydney’s largest and most luxurious hotel, the event brought together key media and influencers for an unforgettable 24-hour experience. Guests were introduced to the new styling tool through an expert ghd masterclass, followed by private 1:1 styling sessions with ghd professionals. The evening concluded with a dining experience at Amarè, where guests enjoyed dinner with Managing Director Steph Leather alongside breathtaking views of Sydney Harbour.

Our goal was to generate mass awareness for the ghd chronos max in the Australian market, driving both social media and media engagement.

Through our efforts activations, we secured 155 placements across digital and social media, achieving 79 million impressions.