Vans Premium Old Skool Collection

We are so proud to have launched the Vans Premium Old Skool Music Collection in Sydney, delivering an unforgettable brand experience that brought together music, fashion, and culture which is the core of this new collection.

Hosted at China Heights in Surry Hills it was the perfect backdrop, the exclusive event immersed guests in a high-energy atmosphere, featuring DJ Angelica Osuji on the decks, drinks from Pals, Raw C, and Noot, and a curated selection of bites, including mini sliders and branded chips.

The space was buzzing with influencers, media, and industry VIPs, all engaging with the new collection and sharing the experience across social media. The excitement translated into significant print, digital and social media traction, with 170 placements generating an impressive 5,911,422 impressions.

Alongside the event, Vans successfully connected with both the music and fashion communities, reinforcing its presence in the Australian market and driving organic brand conversation.