STYLING by Typebea is here!

On Thursday, the 20th and Friday the 21st of February, Portobello PR partnered with TYPEBEA to hold an immersive cab takeover hosting key media and influencers for a branded experience in celebration of the newest styling range.

Across the two days, we hosted 26 x key beauty / lifestyle media and influencers including talent @mimiparanithi and @prettyprogress23 to join us inside the TYPEBEA London branded cab where they were invited to trial the new products on their way to their destinations. In the cabs, Portobello PR educated guests on the newest styling ranges offerings while we captured on-the-go styling social content which was seen across attendees’ socials.

Portobello PR generated 34 social posts throughout the activation, achieving a reach of 4,097,300.