Vaseline Gluta-Hya Serum Burst Lotion Launch

On Tuesday, 19th November 2024, Unilever engaged Portobello PR to bring to life the Vaseline Gluta-Hya Launch event at Sky Bar, Shell House in the Sydney CBD.

We welcomed key media and influencers to the event, where they immersed themselves in the brand and were introduced to the innovative Gluta-Hya product range. Unilever representatives were on site to educate guests on product and speak to the range’s launch into the Australian market.

We had a total of 123 guests in attendance, spanning top-tier beauty and lifestyle media, influencers, models and more. Each guest was warmly welcomed into the venue by the Portobello team, before they were photographed at the Vaseline branded media wall stationed at the entrance, with media wall photography by Mitch Major and roaming photography by Rachel Yabsley.

Guests explored the venue which was brought to life with styling by Studio Messa, which included Vaseline branding in the Gluta-Hya colourways, life-sized campaign imagery, a Personalise Your Glow station where guests could experience the product first-hand and be matched to their best-suited Gluta-Hya SKU by a Unilever expert, and bespoke cocktails, mocktails and canapes by Shell House.

We received an overwhelmingly positive response from all guests on the event as well as the Gluta-Hya product itself, with guests taking home the full range to trial.