CLIENT WIN: PORTOBELLO PR WELCOME TRINNY LONDON

Portobello PR will be working with iconic UK makeup brand Trinny London across PR and comms in Australia.

UK based luxury brand TRINNY LONDON, the ultimate, portable, stackable, personalised makeup was founded by fashion expert and television personality Trinny Woodall. 

Trinny Woodall is known as the original makeover queen with a twenty-year career in television (What Not to Wear, and The Trinny and Susannah make-over show filmed in 16 countries) and is the best- selling author of 3 million books. She has spent her career helping women (and some men) find the most flattering styles, the best skin care, and the most hard-working, perfectly matched, foolproof makeup.

“As I travelled the globe, I improvised my own personalised makeup kit. In a quest for the perfect tone and consistency I would mix a stick foundation with a liquid, blend a lip tint with a gloss. I mushed up colours and decanted them into little pots. At that point, I thought that there has to be a better way. After three years of experimenting, planning, developing formulas, and state-of-the-art technology to pinpoint which makeup truly suits women. The big idea was born: the ultimate easy, modern, do-it- everywhere, premium makeup brand: TRINNY LONDON.” Trinny Woodall

The  brand has won numerous beauty awards, and is sold online in over 65 countries, including the U.S., harnessing the power of social media through her TRINNY LONDON’s audience of over 1 million followers across Facebook, Instagram and YouTube.