Alana Maria VIP showings

On Tuesday 16th July, 2024, Portobello PR supported Alana Maria Jewellery to host an exclusive VIP event at their Bondi Westfield Boutique.

Showcasing AMJ’s latest launches including their engagement ring collection, the new "With Love" bridal inspired range, and excitingly, their new bespoke engravable service.

Throughout the afternoon and evening, we hosted 89 guests spanning top-tier lifestyle and fashion media, influencers, and KOLs. Each guest was welcomed to the store by a PPR or AMJ team member, to ensure everyone had a warm introduction and VIP experience in the store, with personalised walkthroughs of the collections.

Guests enjoyed a beautiful grazing board by local supplier Aplenty, alongside oysters and caviar, while they sipped on drinks by our contra beverage sponsors, Calabria Family Wines, and Santa Vittoria. We also had a champagne tower as an additional photo moment, which was a centrepiece for social content.

All guests really admired having the opportunity to speak one-on-one with AMJ Founder, Alana Ellis, and the AMJ team.