BLOG: GOLDMINE - NEUW CAMPAIGN WITH ALEX SPENCER AND ZANITA
Neuw denim have shot fashion bloggers Zanita and Alex Spencer of 4th and Bleeker for the GOLDMINE campaign - getting them to step away from the blogging world and head in front of the camera for the GOLDMINE campaign which will launch this month.
The GOLDMINE range was created by the boys at Neuw to reflect both the optimism and resourcefulness of the original goldminers, who first wore denim and canvas as workwear and operated in difficult conditions. Like the original miners, Neuw have taken a positive and resourceful approach to the creation of their new major denim collection.
Neuw looked at original miner jeans and how they were cared for and repaired to cope with the stress applied by everyday hard work. The result is the most compelling denim range from NEUW so far. Welcome to the Goldrush.