BLOG: ABRAND - FOR THE PEOPLE, BY THE PEOPLE
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With the music festival season in full swing, Melbourne-born label ABrand Denim are in their element.
Despite only being founded early this year, Australian celebrities have quickly taken a shine to the brand.
Featured on the blogs of model and media personality Nikki Phillips, and Shine by Three's Margaret Zhang, ABrand has also been spotted on Home and Away star Nic Westaway, DJ GG Magree, and former Australia's Next Top Model contestant Simone Holtznagel.
Taking inspiration from history's rebels who first pioneered the trend, ABrand aims to bring denim back to its roots by creating jeans for the people, by the people.
Follow ABrand on Facebook and Instagram to follow their journey towards sparking a denim revolution: