Neuw Denim x General Pants 'FORM' Launch
The Landsdowne Hotel was the place to be Tuesday 10thApril, as Neuw Denim teamed up with General Pants Co. to launch their newest collection, FORM. Guests drank, ate, and partied in the venue’s intimate upstairs bar and lounge. Tai Hara, Danny Clayton, Alec Snow, Jessi Webb and Hugo Gruzman (Flight Facilities) were among the media and influencers on the list.
Designed for adventure, the FORM collection fit the young and enthusiastic guests present at the event. Loud music, laughter, and good old-fashioned partying echoed through the iconic venue as the crowd entered the upstairs lounge. Dark lights contrasted with flashy photography added to the club scene, complete with graphic FORM posters and stickers that covered the walls.
The rock n’ roll vibes were felt (and heard) with Australian band, Death Bells putting on quite the performance for their audience. Additionally, DJ Kato kept the guests rowdy as the evening progressed, encouraging everyone up on the dance floor. As the party extended into the outdoor courtyard guests could get tees screen-printed, along with Polaroid photos to document their night.
The night was filled with great music and great vibes as guests danced, snapped pictures, and partied until late. Waking up for Wednesday’s workday was not easy to say the least, but it was well worth the Tuesday night’s festivities.
The event exuded young energy, adventure, and a fresh modern look, the perfect way for Neuw Denim to launch their newest collection!