Hello, Hurley!

Surfs up! Portobello PR is proud to introduce internationally renowned brand, Hurley to our showroom.

Surfboard shaper, enthusiast and connoisseur Bob Hurley created the Hurley brand in 1999, embracing the ever-changing spirit of youth and their attraction to the ocean.

Hurley’s collaboration with watermen/women has given them the ability to push the limits of what is possible in the ocean, especially their partnership with John John Florence.

Professional surfer John John Florence is known as “one of the most dominant pipe surfers of his era.” The 2017 World Surf League Men’s Champion (making him the best male surfer in the world!) came from humble beginnings, growing up in Hale’iwa Hawaii. From the age of five he was surfing on his own and ever since, he has been top of his class! 

With the 2018 summer season shaping up to be a hot one, Australian men are lucky enough to be able to rely on Hurley's John John Florence Range to keep them cool and stylish. 

Quality and fashion collide in this range, with nautical inspired colour blocking, minimalistic lines and subtle detailing, reflecting John’s creative input in design. The durable, pliable fabric withstands heavy abuse for days spent on the sand, the boat or on the waves! 

Shop the Hurley x John John Florence Range - https://www.hurley.com/us/en_us/pw/mens-hurley-john-john-florence/7puZo9kZnsu

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