Abrand Jeans x Yasmin Suteja for Glue Store Campaign

Abrand Jeans are known for their big retail campaigns and their newest collaboration is nothing less than epic! For this summer season the denim brand has teamed up with Culture Machine Creative Director, Yasmin Suteja to shoot their major summer Glue Store campaign titled ‘Pure Shores’ in their spiritual home of Bali.

Staying three days on board the Flying A’boya, the lucky #ASquad sailed the Indonesian seas to shoot this campaign for Glue. The photoshoot features some incredible talent including Tori Levett, Karina Anne Hunt, Hannah Perera and Brittany Jason. Abrand’s mantra – ‘the brand you remember with the good vibes, good times and the best moments of your life’ was definitely not forgotten.

Key Summer 2017 pieces include the Oversized Pollyanna Jacket, the High Relaxed Short and of course their signature ’94 High Slim Jeans – with styles this season featuring raw hems and rip detailing. So wear it, rock it and enjoy the good times!

All pieces are available in Glue Stores now with the campaign running nation-wide across Glue windows and in-store until October 15th, 2017.


Charlie Boyce