VS Sassoon Styling Suite

On 20th and 21st October, Portobello PR hosted a VS Sassoon styling suite at the Portobello studio, where media and influencers were invited to attend.

Appointments for media and influencers were split across the two days, with media attending on Thursday and influencers on Friday. Media appointments were 1:1 and for influencers, there were two appointments per time slot.

Media were educated on the Cool Curl Brilliance and Steam Straight Brilliance and then had their hair professionally styled by VS Sassoon Ambassador, Michael Brown, who educated media on how to use the products correctly for best results, in addition to sharing his tips and tricks.

The space was brought to life with plinths showcasing the product, in addition to a VS Sassoon photo wall where guests could take pictures.

On Friday, Bonnie Gillies and Adam Harant were doing influencer's hair and educating them on the cooling and steam technology.

Photographer Mitch Major from Life Without Andy was present to capture content, in addition to Bill

Guests were offered cold pressed juice, sparkling water and champagne as refreshments, in addition to Bliss Balls and Lindt chocolate for a light snack.

Media left with both the Cool Curl Brilliance and Steam Straight Brilliance, and influencers got to pick either tool to take home.

The event provided an opportunity to discuss editorial opportunities with media and for influencers to create engaging content for socials. Building relationships with media and influencers was also a key objective of the day.