Steve Madden AW22 SHOWINGS

On March 16th, 2022, Portobello PR hosted one-on-one timed sessions with media, stylists, and influencers to showcase Steve Madden's Autumn and Winter Collection 2022. Portobello PR’s showings studio was transformed into a Steve Madden dream which showcased the campaign images and seasons colours with a wrapped wall, table, and plinths. Here, Steve Madden was able to showcase a wide range of specially curated hang bags and potential shoe addicts for 2022. 

These private showings were spread across time slots to ensure that the Portobello PR team were attentive to all guests and that the Signal Brands team could give details about the AW22 collection. 

Steve Madden guests were severed with a branded water and left their private session with the handbag of their choosing. Additionally, during the event, Life Without Andy was capturing content for the day where these images were sent to the guests who attended with the Steve Madden handle which were further shared on influencers socials.   

A considered list of key digital and print editors, KOL’s, influencers, agents, and freelance stylists attended the private showcases. The guest list featured fashion and lifestyle influencers and key fashion media which included media: Vogue, Marie Claire, Harper’s Bazaar, and Hello May as well as influencers: Erin Holland, Laura Dundovic, Holly Lee Borman, Candace Warner, Amy K, Jolie Nguyen, and Jaime Nguyen.