VITTORIA x AAFW

AfterPay Australian Fashion Week 2021 May 31st - 4th June 2021

This was the first AfterPay Australian Fashion Week, which meant consumer ticket allocations were available and shoppable runways as a focus rather than the traditional fashion week formats

Vittoria and PPR worked closely with IMG pre-event to maximise sponsorship, activation and content

Vittoria activated the pop up cafe onsite at Carriageworks which Citreon Van, Gold Leaf wall, signage and custom built bar.

Over the course of the week, VIP's, media, guests and consumer were served complimentary coffee in Fashion Series 7 takeaway cups and could purchase a ceramic from the Oz Harvest x Vittoria Coffee vending machine via a $2 donation. A caligrapher was onsite to engrave / personalise cups daily.

All content over the week was captured by photographer, Luke Latty and videographer, DUALISM and Portobello PR also employed Street style photographer Rachel Yabsley of The Fourth Creative to capture content outside of the activation