TANOLOGIST x THE ICONIC VIRTUAL EVENT

With today's climate here in Australia proving to be an incredibly challenging time for brands to connect with consumers and key opinion leaders, as PR and comms professionals we have to be nimble and create unique and exciting ways to engage our brands by pivoting to a digital landscape.

We wanted to share a short wrap-up of an event that we executed this week for one of the world's fastest-growing beauty / tanning brands, Tanologist LUXASIA, founded by Lottie Tomlinson, and THE ICONIC.

We had 35 engaged key beauty and lifestyle influencers joining from across Australia, we garnered 150 + pieces of quality coverage for both brands and we achieved a reach of over 60 million +. The best thing? Of those 35 attendees, during the 40min Zoom event we managed to convert each and every one of them into genuine brand advocates. A fantastic result for Tanologist and THE ICONIC Beauty - it really does go to show that with the right balance of detail, talent and tenacity - digital events can be a huge success for brands if activated in the right way.