CLIENT PROJECT WIN: FLEURS DE VILLES
A truly captivating floral trail featuring life-size, fresh- floral installations by some of Melbourne's leading florists will be on display across Emporium Melbourne from February 18-27th, 2022.
Emporium Melbourne announced today that it will host Fleurs de Villes ROSÉ, a fresh-flloral celebration in support of breast cancer awareness and The National Breast Cancer Foundation.
Straight from Seattle to Melbourne, this showcase of local floral talent will feature 13 floral installations, including the signature mannequins that Fleurs de Villes is globally renowned for.
Hosted in partnership with Emporium Melbourne, Melbourne's premium shopping destination in the heart of the CBD, visitors will enjoy this one-of-a-kind installation of fresh-floral couture mannequins inspired by the colour pink.
The spectacular 10-day floral extravaganza will feature the artistic and inspired works of leading local florists, including Deco Green Concepts, Dope Florals, Flowers Alley, Florals by Pemberley of Malmsbury, Flowers by Varu, Just Peachy Floral Events, Grown Florist, Mattea Davies, Monstera Flowers, Petal and Sage, Thrive Flowers & Events, Melbourne Flower School and Victoria Whitelaw Beautiful Flowers.
The event will be freely open to the public, for visitors to be able to walk through this self-guided exhibit while adhering to social distancing guidelines.
On display will be captivating floral displays inspired by Emporium Melbourne and its rooftop honey bees, The Royal Botanic Gardens, The National Breast Cancer Foundation, Moulin Rouge! The Musical, Automotive luxury brand, Genesis Motors Australia, QT Melbourne, Marimekko and Gorman.
Known as ‘‘Floral Disruptors,’ Fleurs de Villes presents floral art in a unique way, while being accessible to all, and Fleurs de Villes ROSÉ at Emporium Melbourne as part of their international tour, will be sure to inspire.
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