Replay Sydney Showings

On Tuesday 29th of March 2022, Portobello PR hosted one on one timed sessions with media and influencers, to launch the REPLAY brand into Australia, and showcase their Autumn/ Winter Collection.

The Campbell’s Stores overlooking Sydney’s beautiful, iconic Harbour Bridge and Opera House was transformed into the perfect industrial space to showcase the collections, and speak to the heritage of REPLAY.

Showings were spread across time slots to ensure we were attentive to all guests, and that The PAS Group team could speak to the collection. Over 80 guests attended, leaders in media, KOL’s, influencers, agents and freelance stylists attended, and were educated on the brand.

The day provided a wonderful opportunity to discuss potential story leads, opportunities for content creation and build a relationship with key contacts, some who included talent and agents.

Guests were served Aperol Spritzes, Vittora Coffee, Santa Vittoria Water and could delve into a delicious grazing board. They where also treated to a denim seeding selection, and could also choose their picks from the website, if their sizing wasn’t available to them.

Life Without Andy were there to capture the content on the day, which included stills and video. Images were sent to guests accompanied by the REPLY Australia handle to close the loop, and for them to share on their socials with results.