FACE HALO SECURE ULTA IN LARGE USA DEAL FOR THE AUSTRALIAN CONSCIOUS BEAUTY BRAND
Face Halo, the original and award-winning reusable make-up remover made from HaloTech fibres, have secured a full store roll out into 1246 ULTA stores across the USA as well as placement in the ‘impulse section’ in all stores.
The US expansion is expected to grow global Face Halo sales by over 20 per cent and as ULTA will be ranging the full product range, this makes it the largest deal that Face Halo has achieved to date since the brand launched just over 3 years ago.
The head-to-toe Face Halo Sustainable System will now be available in over 10,000 stores globally with the brand having also secured further iconic international retail partners in the past 6 months including Douglas Germany, Zalando in the EU, Rite Aid, Kohl’s, The Hut Group - USA, Superdrug, John Lewis Partnership, Cult Beauty - UK and Indigo, Holt Renfrew in Canada.
“Whilst Face Halo has achieved international success in the UK and Australia, launching
into 1200+ ULTA stores is an extremely exciting prospect. Unlike their British and Australian
counterparts, US consumers are only at the start of their sustainability journey, so we are
looking forward to changing the American beauty landscape and positioning Face Halo
as the frontrunner and champion of the Conscious Beauty movement”.
Co-Founder of Face Halo, Lizzy Pike
Lizzy Pike estimates that once the brand is fully rolled out in all stores, that they will be selling a Face Halo pad every 20 seconds across the globe. With each pad replacing 500 make up wipes, that is over 870 million make up wipes saved from landfill every year.
Face Halo is currently the market leader dominating the market share in the four big Australian major retailers: Priceline, Myer, Coles and Woolworths.
To further strengthen their launch position, the brand will enter ULTA stores with their complete Sustainable System range including their best-selling hero products Face Halo Original, Face Halo PRO, Face Halo X, Face Halo Body and Accessories Pack. As well as an ULTA exclusive 2 pack of the Original Face Halo makeup remover.
The pioneering, sustainable beauty brand launched back in 2017 from Perth-based founder Lizzy Pike. From humble beginnings, to a now successful, global business used by celebrities worldwide (such as Naomi Watts, Chloe Morello and Jess Glynne). Using only water, Face Halo traps and removes makeup for a deep clean and gentle exfoliation.
Face Halo’s makeup remover is dual-sided and reusable for up to 200 machine washes, replacing up to 500 traditional makeup wipes.
