‘App-eritivo Hour’ with Selfie Leslie

On Thursday the 30th of November 2023, Selfie Leslie and Portobello PR hosted ‘Apperitivo’ Hour’ at the iconic Bondi Icebergs to celebrate the launch of the new Selfie Leslie AU app. The exclusive event was held in the beautiful bar area of Bondi Icebergs, which was brought to life with elevated styling, by production agency With Smee. On display was the latest collection of Selfie Leslie ’ s newest arrivals which were shoppable on the new app. Joined by 78 top tier lifestyle and fashion media, influencers and KOL' s, the relaxed format of the event allowed for one-on-one conversations and ultimately generated high quality content and editorial leads for the brand.

All guests were dressed in Selfie Leslie ’ s new arrivals and content was captured by photographer, The Fourth Creative (Rachel Yabsley). Guests were welcomed with app-inspired cocktails and mocktails, whist being able to browse the latest collection at the tip of their fingers with iPads scattered throughout the venue.

The event was also hosted by influencer Laura Dundovic, who gave a speech to intro the new app to guests and thank them for coming along. Guests also enjoyed delicious canapes by Icebergs chefs. As a result, we managed to secure an incredible 174 social media placements, and 1 editorial placement - with a total combined reach of over 15.8 million.