Alana Maria La Dolce Vita Showings

On Tuesday the 27th of February 2024, Alana Maria Jewellery and Portobello PR hosted an intimate event in our Paddington showroom to give media and influencers the chance to preview the first collection of the year ‘La Dolce Vita’ along with receiving a bespoke Forever bracelet.

The intimate event was held in Portobello’s Paddington-based studio, which was transformed into a European oasis, styled with florals, fruit and sea inspired trinkets by White House Florals.

Supported by Santa Vittoria with flavoured sodas on the day, guests were able to come through the studio, browse the collection and of course design a bespoke permanent bracelet with AMJ’s on-site jewellers that was welded to each guest on the spot.

Joined by 39 top tier lifestyle and fashion media, influencers, and KOL's, the relaxed, intimate format of the event allowed for one-on-one conversations and ultimately generated quality content for the brand.