An independent 360° fashion, beauty and lifestyle communications agency.

Established in 2011 by agency Director Charlie Boyce, Portobello PR is an independent 360° fashion, beauty and lifestyle communications agency.

We work as a trusted extension of our clients in-house teams to develop and ensure presence in the evolving media and retail space.

Over the past 7 years we have scaled the business to work with the best brands from around the world and to drive results by building passionate teams across fashion and beauty who work closely and personally with brands. Our approach to PR consists of tailored media pitches and unique, integrated strategies that ensure your brand objectives are met. We use insight, passion and imagination to interpret your goals into communication strategies that deliver results in an ever-changing landscape.

We connect our brands with celebrities, influencers and KOL worldwide. We have personal, respected relationships directly with talent, stylists, record labels, publicists and agents that means we can get product straight into the hands of key players worldwide.


Our aim is to have honest and reliable working relationships with our brands and pride ourself on working as an extension of clients’ in house teams, to build and secure presence in the Australian media and retail space. We work with you, not just for you.

Portobello PR create tailored campaigns across publicity, media, digital and event activations to meet our clients long and short term business goals and objectives.

Our publicity team is results driven and commercially minded, with experience across traditional, non traditional, and digital media platforms.

We have a deep understanding of the local Australian market within the context of international retail.



We are based in Sydney but with international reach through our network of clients and contacts.


N E T W O R K...


Portobello PR aligns and collaborates with artists, designers, international agencies, creatives, influencers and more, to connect clients directly with their audiences and increase their global presence and network.

We have strong links to extended networks in the UK and USA,  allowing Portobello to give our clients the edge when delivering alignments.


E V E N T S...

Portobello PR work across media and consumer event management, event conceptualisation, production and guest list management.

We have a proven record of success with major lifestyle, fashion and beauty brands from our past and current portfolio of clients in addition to project based event activations.

We have a reputation for staging creative and successful events from media lunches to large scale product launches that educate and inspire target audiences.

We value our expertise and success rate in securing pre and post event press for each event we work on.

We create unique, inspiring media, influencer and consumers events and activations that deliver results and brand awareness. We work from concept to produce and direct exciting events that cement brand values and build brand audience.

From individual project to activations for retained clients we execute events with insight and energy.