Portobello PR was founded in 2011 to create relevant dynamic PR campaigns and events, in an ever changing media landscape. Director, Charlie Boyce, launched  the agency after working across the forefront of PR in both the UK and Australia with leading brands and designers.

Since the launch, our team of publicists have worked side by side with brands to secure national, broadcast, digital and print campaigns across the fashion, lifestyle, beauty and hospitality genres.


Our aim is to have honest and reliable working relationships with our brands and pride ourself on working as an extension of clients’ in house teams, to build and secure presence in the Australian media and retail space. We work with you, not just for you.

Portobello PR create tailored campaigns across publicity, media, digital and event activations to meet our clients long and short term business goals and objectives.

Our publicity team is results driven and commercially minded, with experience across traditional, non traditional, and digital media platforms.

We have a deep understanding of the local Australian market within the context of international retail.



We are based in Sydney but with international reach through our network of clients and contacts.


N E T W O R K...


Portobello PR aligns and collaborates with artists, designers, international agencies, creatives, influencers and more, to connect clients directly with their audiences and increase their global presence and network.

We have strong links to extended networks in the UK and USA,  allowing Portobello to give our clients the edge when delivering alignments.


E V E N T S...

Portobello PR have second to none experience in events. We work extensively with companies to create one off events and activations both large and small that are impactful and relevant to drive brand traffic, networks and media.